Light sparring, heavy strategy

With success in Europe, as a legal partner for startups, Sparring turned to Double for the next chapter in their growth; the US market.
Sparring Logo
Sparring Landing Page Design


Sparring has product market fit in Europe. Their clients love the modern approach to communications and affordable pricing via subscriptions & Slack.

However, Sparring knew the US audience would be different, so how should they adapt to a completely new region? Could they run ads with a slightly different tone of voice or would it require a bigger change?

Adapting to the US
Landing page design
Top of funnel ads
Lead nurturing
Persuasive and patient
Sparring Case Study View Gate


Sparring’s growth in Europe was largely due to their connections in the start-up community. Our strategy was simple, build a network in the US. Rather than diversify, which often feels like a safer option, focussing attention on fewer activities will produce better results over a shorter period of time.

So instead of content marketing or performance advertising, we optimised their networking materials. We sense checked the proposition and adapted the messaging for a US audience.


We organised the project into 5 weekly sprints and tackled topics such as; cultural differences specific to their market, localisation, the value proposition and key messaging. Each week was finished with a 60 minute handover session.


strategy sprints



Sparring Case Study Cover