The Double Dip

The techno-optimist’s guide to user acquisition, business & growth marketing.

We write about everything related to growth. New tactics, opinions, and ideas are published weekly on our Substack.

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Double Elite

Our most in-depth growth course

8 modules and 16 hours of content.
Our value-packed growth marketing course; Elite – is a comprehensive guide for founders, entrepreneurs, and marketers. It’s packed with videos, guides, cheatsheets, and step-by-step blueprints that give you clarity, focus, and confidence on growing your business.


Read our latest articles on marketing, effectiveness and trends.

6 min read

The 38 laws of growh

If you want growth, you need the right foundations. We’ve found that lots of companies barely grow either because founders don’t really make it a priority, or because they don’t know how to apply their effort effectively.

We have collected the most important 38 laws that we’ve learned while working for some of the fastest-growing tech companies.

3 min read

Create systems, not hacks

The single most important idea in growth marketing is simple: “growth solves all problems” — so prioritise growth above almost everything else. Here is how to do that.

4 min read

The most important century

Thinking about an exciting future. In our lifetime, we will witness no less than three extraordinary historic events,  that will still be talked about in every middle-school history book in thousands of years from now.

5 min read

Monetization advice for CMOs

One problem many startup face is how to best monetize the product. It’s arguable an important aspect of growth, so here are 6 pieces of advice.

3 min read

We live in a MrBeast world

People's attention spans are shrinking faster than a pair of skinny jeans in the dryer. This rapid-fire feed of bite-sized content has raised the bar for all marketers.